Print Advertising
I helped guide the translation of the campaign platform into a cohesive, multi-channel brand ecosystem designed for clarity, engagement, and scalability.
The campaign extended across:
- Limited Edition Packaging — Special release packs integrated within the campaign narrative
- Digital Sweepstakes Promotions — Consumer engagement driving participation and brand interaction
- In-Store Advertising & POS — Ret
Portfolio Integration
The campaign was designed to support the full Swisher Sweets cigarillo lineup — from core Classics to limited edition blends — ensuring consistent brand expression while allowing product-level differentiation.
Outcome
- Created a unifying brand platform across a diverse product portfolio
- Strengthened emotional connection and lifestyle positioning
- Delivered cohesive cross-channel campaign execution
- Supported both core products and limited-edition releases within a single narrative
My Role
Contributed to the creative direction and system development of the Life Is Sweet campaign, translating the platform across packaging, retail, digital, experiential, and lifestyle channels. Helped ensure consistency, scalability, and cohesive brand expression across the full Swisher Sweets portfolio and campaign ecosystem.
