freedom to choose campaign

National product launch of VLN low nicotine cigarettes.  I worked with Marketing and Sales to deliver cross channel marketing for informative in-store POP and take-away tear pads.  Launching geo-targeted web banners, social content, and educational videos to educate the adult consumer and retailer's on the first cigarette that helps you smoke less. Collaborated with internal departments to ensure that all marketing initiatives are aligned with business objectives.