Brand Builder. Visual Storyteller.

I’m Krista Cook — a Creative Director with over a decade of experience building brands, shaping visual systems, and leading cross-disciplinary teams across CPG, pharmaceutical, and lifestyle categories. My work blends strategic thinking with human-centered design to create brand experiences that are not only visually compelling, but meaningful and effective.

With a foundation in multimedia production and a BFA in Computer Animation & Art History from SCAD, I bring a deep understanding of storytelling, motion, and form to every engagement. From launching FDA-authorized harm reduction products to evolving heritage lifestyle brands, I translate complex ideas into clear, cohesive systems across packaging, digital, retail, and experiential environments.

Whether building a brand from the ground up or guiding integrated campaigns, I operate at the intersection of strategy, design, and collaboration — bringing clarity to complexity and intention to execution.

• Creative direction across digital, print, packaging, and experiential
• Brand strategy, identity systems, and product architecture
• Cross-functional leadership across in-house and agency teams
• Regulated and complex categories (CPG, pharmaceutical, tobacco)
• Photo and video shoot direction
• Design operations, systems, and production oversight