Brand Builder. Visual Storyteller.

I’m Krista Cook — a Creative Director with over a decade of experience building brands, leading teams, and crafting visual systems across CPG, pharmaceutical, and lifestyle categories.

Rooted in human-centered design and strategic thinking, my work brings clarity to complexity, turning big ideas into impactful, visually compelling brand experiences. With a background in multimedia production and a BFA in Computer Animation & Art History from SCAD, I blend storytelling, motion, and form across packaging, digital, retail, and experiential spaces.

From launching FDA-authorized harm reduction products to evolving heritage lifestyle brands, I thrive at the intersection of strategy, design, and collaboration, always with intention and  always with purpose.

• Creative direction across digital, print, packaging, and experiential
• Brand strategy, identity systems, and product architecture
• Cross-functional leadership across in-house and agency teams
• Regulated and complex categories (CPG, pharmaceutical, tobacco)
• Photo and video shoot direction
• Design operations, systems, and production oversight